STARTUP EXPO Celebrating MSMEs Day 2022

By The GrEEK Campus and Rowad 2030 Project Under the Ministry of Planning

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Where? Outdoor Area, The GrEEK Campus Downtown

When? Saturday, 25 June, 10:00 AM - 20:00 PM


Startup Expo: Unlocking the Potential of MSMEs 

This year we celebrate Micro, Small and Medium-sized Enterprises (MSME) Day, honoring entrepreneurs across Egypt.To mark the day, The GrEEK Campus is joining hands with ROWAD 2030 Project Under the Ministry of Planning and Economic Development to raise awareness of the increased need of support for MSMEs in today’s challenging business climate.


Launching the First ROWAD 2030 Business Clinic for MSMEs at The GrEEK Campus Downtown

The event will witness the signing of a memorandum of understanding between The GrEEK Campus and Egypt’s Ministry of Planning and Economic Development, represented by ROWAD 2030, officiating a first-of-its-kind startup and small business clinic for young entrepreneurs located at The GrEEK Campus Downtown.

Designed to foster the advancement of MSMEs in Egypt, the new ROWAD 2030 Business Clinic enables impactful connections between entrepreneurs and mentors with a wide range of business backgrounds. The clinic provides access to exclusive resources and no-cost one-to-one mentoring services aimed at helping startups navigate with expertise the complexities of the business world and grow their business.

Book Appointment  https://floral-king-6230.animaapp.io/?r=1 



10:00 - 10:30

10:30 - 11:00
Startup Exhibition Hall Opening

11:00 - 11:15
Opening Remarks by Dr. Ghada Khalil, Rowad 2030 Project Director 

11:15 - 11:30
Opening Remarks by Mr. Ahmed El Alfi, The GrEEK Campus Chairman and Founder

11:30 - 11:45
Platinum Sponsor Remarks

11:45 - 12:00
Gold Sponsor Remarks 

12:00 - 13:00
Panel Discussion: Investment Vehicles Promoting Economic Prosperity with Dr. Ghada Khalil - Rowad 2030 Project Director, Mr. Tarek El Ady - Techne Founder and Chairman, Mr. Ahmed El Alfi - The GrEEK Campus Chairman and Founder, Mr. Amr Abou El-Azm CEO Tamwely Microfinance; Moderated by Dr. Nizar Sami - Founder Nilepreneurs

13:00 - 13:15
Startup Success Story I

13:15 - 13:30
Startup Success Story II

13:30 - 14:30
Talk: Entrepreneurial Myths Versus Reality by Mr. Ebada Ahmed

14:30 - 15:30
Panel Discussion: Public and Private Players Supporting the Emergence of  Entrepreneurial Ecosystems with Mr. Khaled Mustafa - Ministry of Planning and Economic Development Permanent Undersecretary,  Dr. Mahmoud Saqr - Academy of Scientific Research and Technology President, Mr. Tamer Taha - Advisor to the Minister of International Cooperation, Mr. Mohamed El Dalal - Institute of Electrical and Electronics Engineers Vice President and Techne Co-founder and CEO; Moderated TBD

15:30 - 15:45
Remarks Dr. Wael Dessouky - President Entrepreneurship Center at the Arab Academy for Science, Technology, and Maritime Transport.

15:45 - 16:00
Remarks by Dr. Ghada Khalil, Rowad 2030 Project Director 

16:00 - 17:00
Mashreq Incubator Demo Day

15:30 - 17:00
Graduation Ceremony: Mashreq Incubator 1st Cohort, cooperation between Rowad 2030 project under the Ministry of Planning and the Entrepreneurship Center at the Arab Academy for Science, Technology, and Maritime Transport.

17:00 - 17:15
Startup Success Story III

17:15 - 17:30
Startup Success Story V

17:30 - 18:00
MoU Signing Ceremony between Ministry of Planning and Economic Development and The GrEEK Campus and Rowad 2030 Business Clinic Opening

18:00 - 18:15
Guest of Honor Remarks, Lamees El Hadidy

18:10 - 18:45
ToTs Incubators Graduation Ceremony

18:10 - 18:20
AUC Remarks, Dr. Ayman Ismail - Associate Professor Abdul Latif Jameel Endowed Chair of Entrepreneurship & Founding Director, AUC Venture Lab

18:20 - 18:30
Drosos Foundation Remarks, Mr. Wessam El Beih - Regional Director of Drosos Foundation

18:30 - 18:40
Group Photo

18:45 - 19:30
Startup Demo Day 

19:30 - 20:00
Closing and Awards Ceremony 


About Rowad 2030

Rowad 2030 was established under the umbrella of the Ministry of Planning & Economic development in 2017. It serves the grand goal of transforming the Egyptian society’s approach by 2030, to be creative and science-technology oriented. Rowad 2030 aims to build an integrated and inclusive entrepreneurial ecosystem that enables youth to establish their own businesses and projects. This will in turn help to consolidate the role of entrepreneurship in the development of the national economy through the implementation of the Project’s four pillars. These are Education & Training, Entrepreneurship Awareness Campaigns, Business Incubators and Capacity Building for Government Officials.


About The GrEEK Campus

The GrEEK Campus is Egypt’s first heritage-based technology park. Beyond a workspace, The GrEEK Campus is an integrated ecosystem of spaces bringing together 1,600+ entrepreneurs, mentors, investors, incubators, corporations, government and service providers under one roof to drive homegrown technology and businesses. With two locations - Downtown Cairo and Cairo West, The GrEEK Campus hosts 200+ industry-shaping events yearly and 500+ joint startup training programs, connecting and building the Egyptian entrepreneurial ecosystem.

Date & Time

Start date

25 Jun 2022

End date

25 Jun 2022

From - To

10:00 am - 08:00 pm



25 Jun 2022 8:00 PM

Event Type


Event Venues

Blue Room

Outdoor Area